How Email Variations Work

Email variations can be used for A/B testing but more importantly to improve drastically your email's deliverability.

QuickMail allows users to have variations at each step of your sequence, follow-ups quickly become very totally unique message making it harder for the spam filter to flag your email as spam due to similar content. Couple this with the automatic delay between sending and it becomes really hard for spam filters to figure out if it’s an automated email or not. Perfect.

Each step in a sequence can have as many variations as you want.

Whenever a prospect reaches a new step in the sequence, an email variation will be selected at random to compose the email.

You can add as many email variation as you need for one step. Just click the "Add E-Mail Variation" to add an email variation to the sequence step. 

A Step can pick any of the Email variations you added when a prospect gets to that particular Step.

Example of a sequence with variations: https://app.quickmail.io/share?sequence_id=7899&hash=bDFe7y2v3PdPNGCeazYiOQ

There are three (3) possible emails that prospects can receive on the First Step.

If a prospect didn’t respond/unsubscribed on the first step, he will receive an email as a follow-up and that can be any of the three (3) email variations in the 2nd step (always random).

If the follow-up email that was sent to the prospect has “include previous touch” ticked, then it will include the same email variation that was previously sent to the prospect.

You can have varying subject lines, body contents, the number of hours to wait before executing next step in the sequence, etc..

It’s not required to have multiple variations for each step, if you want a linear sequence, simply create only one (1) email variation for each step.

To check the stats of each of your email variations, you can click "Action" -> "View Detailed Stats"