How to Use Attributes

Why use attributes?

Attributes are placeholders that can be added to Email Steps.
Using attributes makes it easier to give your emails a personalized touch and greatly helps with email deliverability.

How to add Attributes to Email Steps?

You can add attributes to the email subject or email body by heading to an email step, 
then clicking Attributes on either the email subject or body.

There are several attributes that you can use to customize your email.

1. Prospect Attributes

The prospect attributes are the basic way to personalize your emails. 
Using prospect attributes, you can mention a prospect's first and/or last name, email, title, role, phone, and score.

For example:

Hey {{prospect.first_name}},
How is it being the new {{prospect.role}}?

Will translate to:

Hey Richard,

How is it being the new Regional Supervisor?

2. Custom Attributes

Custom Attributes allow you to add your own attributes that you can use to personalize the emails for each prospect.

Custom Attributes can be specific information about your prospects such as the city they are in or the industry they belong to.

Additionally, custom attributes can also be a sentence unique to specific prospects.

To create a Custom Attribute, head to Prospects -> Attributes -> Create a new attribute. 

Next, a create new custom attribute window will pop up.  
Name your custom attribute and add the default value for the custom attribute.

Careful: The name of the custom attribute should only include numbers, letters, as well as - and _. 
If the name of the custom attribute has spaces, the custom attribute can not be created.

You can assign a custom attribute value to a prospect by adding a custom attribute value to your CSV or Google sheet.

Here's an example of a Google sheet with Custom Attributes.
The default value of the Custom Attributes is the one that will be used for prospects who have no custom attribute value in the Google sheet/CSV.

Upon importing the CSV/Google sheet, you will be able to map the custom attributes under Prospect Attributes.

Here's an example of mapping the custom attributes when importing.

Once added, the Custom Attributes will show under Prospect attributes.

Here's an example of how Custom Attributes can be used:

Hey,
{{prospect.custom.Opening_Line}}

This will translate to:
Hey,
Your podcast episode on mobile kitchens really helped me pursue my dreams of providing free hot meals to people who need them!  

3. Company Attributes

Similar to Prospect Attributes, the Company Attributes allow you to mention the prospect's company information.

For example:

Is {{company.name}} still hiring?
Saw the job posting at  {{company.domain}}
Will translate to:
Is Pied Piper still hiring?
Saw the job posting at www.piedpiper.com!

4. Inbox Attributes

These are attributes unique to the inbox that is used to send an email in a campaign.

Inbox attributes allow you to include the inbox's information to an email.

For example, if you are rotating 2 inboxes for a campaign,
each email being sent by a specific inbox, can include the inbox signature by using the Signature Attribute.

More about inbox signatures here -- Email Signatures in QuickMail

5. Precomputed Attributes

The Unsubscribe Attribute allows you to include an unsubscribe link to your emails. 
Check out this article for more information about the  Unsubscribe Attribute

The Colleagues Attribute allows you to mention the prospect's colleagues in emails.
Here's a more detailed article about the Colleagues Attribute.

The Day Attribute allows you to mention the current day of the week.
The Business Day Attribute only applies to weekdays.

More about the Day and Business Day Attributes here.

You can also type the attributes manually as long as it follows the same format as when you click the button.

Why am I getting an error?

Note: Some Attributes will stop an email from sending if the Attribute cannot transform to any value.

For example, if a prospect has no company value, but is added to a campaign with an email step that uses the company attribute {{company.name}}, the Attribute will be unable to fill in a value.

Because of this, the email will not send and will result in an error.