Why use email variations?
There are 2 benefits to using email variations.
First, email variations provide a way to improve your reply rate, because having multiple email variations allows for A/B testing.
A/B testing can help you determine which email, among all your email copies, has the best reply rate.
If your emails have variations, it makes it harder for spam filters to block you.
What are email variations?
Email variations allow you to create multiple email copies in a single email step.
How to add an email variation?
Fill out the email subject and body with the new variation and click Create Step.
Can I choose which variation to send to a prospect?
If a prospect's journey goes into an email step that has variations, QuickMail will randomly pick which variation to send.
Pro tip: You can set up Conditions to control which email variation will send to a prospect.
Does each variation have an equal chance of getting sent?
Each variation has an equal chance of getting sent to prospects.
As you start your campaign, you might notice that the number of prospects that are receiving each variation is not equal.
However, as you scale up the campaign, these numbers will eventually even out.
Pro tip: To use email variations as a way to A/B test multiple email copies, check out this article --A/B Testing.