Conditional Path (Pro Plan)

Conditions are a feature which allows creating Conditions that needs to be met for a Prospect to receive a specific Email Variation.

A familiarity with email variations is needed to understand how this feature works: Click  here to read more on how email variations work.

To access Conditions, use the Menu in the top-right corner of an Email Variation:

Example: You can set an email variation so that only those with the "President" title can get to that email variation:

You can also set one (or more) of your follow-up email variations to only allow prospects who clicked at least once:

Prospects who didn’t meet the conditions will just go to the other available email variation for them or turn “cold” if there’s no available email variation for them.

Watch the video guide here: